Our Values

We use music to spread joy and reduce suffering. As a company, we have 6 core values that guide our behaviour.

1. We are kind & compassionate

We rarely know what challenges other people are bravely facing. So we make our starting position one of kindness and compassion.

2. We are a HUMAN company

The world has too many corporations that put profits before people. We are not one of them. People matter most. We treat people in a warm, friendly, human way, with a generosity of spirit that counts.

3. We are honest & act with integrity

We tell the truth. We admit our mistakes. We do the right thing.

4. We love our students

We love our students and serve them with heartfelt gratitude. We are thankful that we get paid to do this fun, creative work.

5. We strive for excellence in all we do

We know our work matters, so we aspire to world-class quality. Our attention to detail is ultra-high and we are willing to go the extra mile to make sure we get the work done right.

6. We have fun!

We love the work we do, with each other, with our partners and with our customers.


Enter your email address to learn our best guitar tips and tricks today!